Without doubt, compilation of data analytics is one of the
very major demands of any company that takes digital marketing seriously.
This is what the success of a digital campaign is based on
and as such many have used professional analytics tool to give a breakdown of
online media campaigns and its success which basically deals with numbers;
companies want to know the total number of people that see a post, the number
of impressions the campaign gained, the number of engagements as well.
This as seen many social media giant companies go the extra
mile in providing “Insights” that in details talks about the overall
accumulated success of an online campaign,
the fore-runners of course are Facebook, Twitter, etc following in this footstep is the Picture and
Video Social Media App: INSTAGRAM
Which some couple of days ago introduced Instagram Insights
for company based Instagram accounts
https://www.facebook.com/546901888681542/videos/1110673165637742/
What are Instagram
Insights?
This feature is gradually rolling out and may not be
available to you right now.
Instagram Insights provide information on who your followers
are, when they're online and more. You can also view insights for specific
posts you've created to see how each performed and how people are engaging with
them
Which insights can I view on Instagram?
These insights may include:
Impressions: Total number of times your post was seen
Reach: Number of unique accounts who saw your post
Website Clicks: Number of accounts that have tapped the
website link on your Business Profile.
Follower Activity: Average times your followers are on
Instagram on a typical day
Keep in mind that impressions and reach are different.
Impressions are the total number of times your post was seen. A single
individual may see your post 5 times. Each time they see it, you'll get an
impression. Reach is based on the number of unique people who view your post.
Each unique individual will only be counted once, even if they view your post
multiple times.
You'll also see the following insights about your followers,
including gender, age and location information.
If you're viewing insights from a post, you'll be able to
see Impressions, Reach and Engagement. Engagement includes the total number of
unique Instagram accounts that liked or commented on your post.
Where can I find my Instagram Insights?
After you've converted to a Business Profile on Instagram,
you'll get access to Instagram Insights.
Instagram Insights help you learn more about your followers
and the people interacting with your business on Instagram. For example, you'll
find insights such as gender, age range and location. You can also see which
posts your audience sees and engages with the most.
Viewing Instagram Insights
To view your insights:
Go to your profile and tap INSIGHTS.
You can also view insights directly from one of your posts.
Viewing Insights from your post
If you're viewing insights from a post, you'll be able to
see Impressions, Reach and Engagement. Engagement includes the total number of
unique Instagram accounts that liked or commented on your post.
If you promoted a post on Instagram, you can also view
insights for the original post and for the promoted version of the post.
To view insights from a post:
Go to your profile.
Tap an image you'd like to view insights on. If you see in the bottom-right corner, this means you've
promoted the post.
If the post has been promoted, you'll be able to see
insights for both the original post and the promoted post. Tap Original to view
insights for the original version of the post. Tap Promotion to view insights
for the promoted version of the post.
Below the image, tap View Insights
Unfortunately for now, Instagram Insights cannot be exported
but you can always view it from the mobile app.
Hope this was helpful?
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